The person behind the Club
Hey there, I’m Melina!
I believe business is personal, and the best businesses are built on genuine relationships.
I’m the founder of Heart + Hustle and the person behind the Kick It Club. After 21 years in direct sales, I know how much it matters to feel connected to the people you’re serving. I also know that finding something meaningful to post every day can be a lot.
That’s why I love helping direct and social sellers spend less time staring at a blank screen and more time having conversations that matter.
I’ve been in your shoes
From direct seller to resource creator
During my 21 years in direct sales, I earned numerous sales consistency awards, qualified for five incentive trips, served thousands of customers, and sponsored hundreds of people onto my team.
But the part that has always mattered most to me isn’t the awards or the numbers. It’s the people. I built my business by focusing on relationships, serving my customers well, and creating systems that helped me stay consistent without losing myself in the process.
Today, through Heart + Hustle, I create tools, training, and resources to help other direct and social sellers build businesses they genuinely feel good about.
What I believe
Business is personal.
When your audience feels a real connection to you, it opens the door for you to help solve problems through the products you sell. People shouldn’t feel like just another sale. They should feel seen, heard, and valued.
That’s why I believe conversations come before conversions. The Kick It Club helps start those everyday conversations so genuine relationships have room to grow.
A little the Kick It Club history
Why I chose to carry the Club forward
I worked with Amanda, the creator of the Kick It Club, for five years and helped her launch the Club back in October 2020. I got to see firsthand what it could do for a direct sales business, including my own.
When the opportunity came to carry the Kick It Club forward, I wanted current members to keep having that support and future members to discover it, too.
Now more than ever, starting real conversations on social media is crucial for direct and social sellers. The Kick It Club is one of the ways I help make that easier, with ready-to-use engagement graphics and caption choices designed to get people talking.
Beyond the business
A little more about me
I’m a wife to Jason, dog mom to Ava and Lilli, and a North Carolina girl who loves fuzzy socks, graphic tees, a good rom-com, and an unreasonable number of ink pens.
More than anything, I’m passionate about helping people build a business that feels good to them. One where you can show up as yourself, connect with people, and make a difference without making every interaction about a sale.
I’m glad you’re here.
Whether you’re looking for fresh ways to get your community talking or more support for your social selling business, there’s a place for you here.